How early should I submit my campaign before a new song release?

August 07, 2023 20:30 Updated

No more than 30 days before your release date.

You can start your campaign before, during, or after your song release as long as you don't submit too far in advance! We are flexible and want to work with you and your release schedule.

Please note, due to the organic nature of our promotion process, it is difficult to time a playlist placement with an exact release date because most influencers update their playlists according to a set update schedule which might not align with the date of your release.

For example, if your release is scheduled on a Friday, you might not be added to a playlist until the following week or the week after if that playlist gets updated "every second Monday."

This is one of the side-effects to 100% organic influencer marketing and a trade-off in exchange for many benefits.

Playlist update schedules are unique from influencer to influencer and playlist to playlist. If you have any questions or would like to learn more about playlist update schedules, please contact us via the live chat on our registration page: https://www.indiemusicacademy.com/spotify-promotion

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