Why did my song get declined?

The biggest reason is most likely: timing. If your song gets declined it doesn’t mean your music is bad, it just means that there’s no fit for your song right now.

Our goal in promoting music is getting it in front of a real and as targeted audience as we can. Sometimes we are unable to get it in front of an audience that your song will resonate with, resulting in us refunding, opposed to just putting it wherever we can. Our goal is for our artists to grow, with audience retention included. 

Over time, our networks/playlists change. Some of our influencers start new playlists with more popular SEO titles, or playlists that match the current season or times we are in.

For example: We've had a lot of success with organic traffic with our "Snowboarding Tunes" playlist. This list does not work when it's not winter because the traffic dies down as no one is looking to snowboard. Right now we are a month after 4th of July, and we are in the middle of summer, so our "BBQ Vibes" playlist is performing extremely well with a lot of traffic and searches every single day!

Throughout time, whether it be a week, a month, or a few months, we will always have new networks shifting through our influencers, so it's important to keep consistency in mind. 

Also, spots are limited. These lists either get filled up quickly or the curators who accepted to listen to these tracks do not accept to place it. The solution with this is consistency. Keep making music, keep improving, and keep submitting! Something will stick and we’ll take care of the rest!

Also be sure to keep a balanced perspective. Playlists are helpful towards building a fanbase, but they are not the “end-all-be-all.” Artists should still be working on releasing 1-2 tracks per month, running campaigns as much as possible to wind up on a "New Music Friday" or some other editorial Spotify playlist, etc. 

There's a method to the madness, so don’t be disappointed if one song gets declined by our influencers. There is always another song and another opportunity—even for a declined song later in the year.