My Spotify Algorithm // Artist Radio // Algorithmic Playlists went away after purchasing a promotion package. Is this normal? Will it ever come back?

Don’t worry, this is completely normal and not permanent at all. In fact it has nothing to do with the quality promotion that you purchased from us. This is not an indicator of bot activity or a “bad” playlist. 

This happens from time to time whenever the Spotify algorithm needs to “recalculate,” let me explain:

We find this happens most often with artists who are just starting to promote their music for the first time, or an artist purchases an extremely large package. If there hasn’t been much activity on your Spotify profile and you suddenly go from under 100 monthly listeners to over 5,000+ monthly listeners, then that sudden increase in traffic is enough for Spotify to want to re-analyze the listening habits of your fans.

It simply comes down to the amount of data points that Spotify has regarding your listener base. If all you had in the past were 100 listeners, that small dataset is 100% of how Spotify “knows” you and your sound.

Contrast that to purchasing Spotify Promotion and increasing your data set to over 5,000 listeners, the first 100 listeners is now only 0.2% percent of Spotify’s data set of how people are reacting to your music. 0.2% is nowhere near a complete “understanding” so Spotify will re-analyze your music and listener patterns. This will oftentimes result in your Artist Radio temporarily disappearing while it re-calculates and rebuilds the playlist. Sometimes you will see a decrease in streams from Algorithmic Playlists.

The Solution? Well, there really isn’t a solution because this isn’t necessarily a problem. Your artist radio and algorithm will recalculate and reappear in time if you keep a steady flow of listeners coming to your Spotify Profile.

It’s the big and sudden jump that Spotify Algorithm can’t “understand” because the new listeners are outlier data compared to your past streaming history. Our best suggestion is to try and be consistent with your promotional habits and to make sure that you are diversifying your promotion tactics within your larger Music Promotion Strategy. Spotify Playlists are just one piece of the bigger picture.If you need help, reach out to support@indiemusicacademy.com and we can help you diversify your marketing efforts for a well-rounded strategy.