We will always place your song in a playlist that is a good “fit.” However, genre is a very non-specific term on Spotify. (Just think of how many songs fall into the category of “Pop”).
So we approach things a bit differently and find placements based more on vibe, sound, & feel so your song will feel right among other songs that all appeal to the same type of listener—this gets you heard by the RIGHT AUDIENCE.
Remember, playlists are curated EXPERIENCES. And not all experiences are sorted by genre.
In fact, there is a misconception that has developed online that “you should only be in playlists that are an exact genre match.”
While this is a good general rule, it has given birth to playlist scam artists creating bot driven playlists with titles like “Viral Rap Hits” and “Pop 2020” claiming that these playlists are what you need to “trigger the algorithm.”
We highly recommend that you don’t fall for this tactic because most of those playlists are widely unknown to the core Spotify user base and are artificially pumped full of fake streams and low-quality Facebook ads.
We believe that the most important qualifier for a “worthwhile” playlist is whether it ranks in the Spotify Search Engine because those are the most active and engaged listeners on the platform, period.
So our order of operations goes:
- Playlist Ranks in the Spotify Search
- Good match with your song as far as vibe, sound, & feel
- Then genre takes a back seat
Hope that helps you understand our process. To learn more about how exactly we choose playlists, read our in-depth Playlist Pitching Procedure.