Great question! When working with us, you’ll notice one big difference compared to other play-listing companies—we go for quality over quantity.
You might expect from a play-listing company to get you 10-15 placements on playlists with names like “Viral Pop” or “Rap Hits Today” that imitate the names of what you’d think would be a popular playlist by straight up copying the Spotify Curated Playlist names.
But those playlists are highly suspect and we take a different approach. We don't shoot for a variety of placements because it's way too risky. Far too many playlists have bot activity and do not meet our Playlist Legitimacy Checklist.
Instead we target a few high-value & high-traffic playlists that rank high in the Spotify search.
If a Spotify Playlist can’t be “discovered” by an average user, then there is no way to validate that the traffic is high-quality and beneficial. This is why we place a heavy emphasis on Spotify Search Engine (SEO).
We only pitch to influencers who have playlists that Organically Rank in the Spotify Search Engine for validated keywords.
Playlists that do not rank in the Spotify Search Engine could have bot activity, low-quality Facebook traffic, or other types of risky and unethical practices.
To get a behind the scenes look at our process, click here to read our in-depth Playlist Pitching Procedure.