Target Metrics
Here are some benchmarks we’ll shoot for to keep your growth on track. Some genres of music fall below these benchmarks, so we’ll work with you to optimize your content for the best audience engagement.
Cost Per Stream: We calculate this by dividing the cost of conversion by the average streams per listener. The larger your catalog, the lower your cost per stream will be. Although we have seen artists with fewer than 3 songs perform well also. Target Range: $0.09 - 0.40
Song Save Rate: Song Save rate is calculated by taking the total number of song saves and dividing it by the total number of listeners in the same period. We will shoot for a save rate of 10% or more which gives you the highest chance of gaining algorithmic traction on Spotify. Target Range: 5-10%
Playlist Adds: Playlist ads are yet another way a fan can “save” your song on Spotify and is an excellent indicator of a successful campaign. This metric should be at or around the target Song Save Rate and will bring excellent longevity to your catalog. Target Range: 5-10%
Radio & Discover Weekly: When your listeners consistently provide positive engagement on your Spotify Profile (Streams, Song Saves, Playlist Adds) this data signals to Spotify to spread your music far and wide. Triggering the algorithm is never a guarantee, but hitting all the target metrics gives you the best possible chance of achieving this free exposure on Spotify.
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